Back in the early days of the Internet, when Twitter was something that birds did and spam was still something you ate in a sandwich, you could put any old freebie up and people would be happy to give you their email address.
But times have changed and now Web users are bombarded with free offers from marketers trying to capture their email addresses to get them onto a list.
There are sign-up forms EVERYWHERE!
Just take a quick look through your Facebook feed or practically ANY website to see what I mean.
And this has made people more reluctant than ever to give up their personal email address...
So, you need to create a lead magnet (or freebie) that will really stand out and be so irresistible that your target audience will be falling over themselves to get hold of it.
Back in the early days of the Internet, when Twitter was something that birds did and spam was still something you ate in a sandwich, you could put any old freebie up and people would be happy to give you their email address.
But times have changed and now Web users are bombarded with free offers from marketers trying to capture their email addresses to get them onto a list.
There are sign-up forms EVERYWHERE!
Just take a quick look through your Facebook feed or practically ANY website to see what I mean.
And this has made people more reluctant than ever to give up their personal email address...
So, you need to create a lead magnet (or freebie) that will really stand out and be so irresistible that your target audience will be falling over themselves to get hold of it.